Service provider registration

Azure Marketplace service provider registration for ISVs

You can complete the registration process to become an Azure Marketplace service provider entirely online. You may publish services on Azure Marketplace only after you have registered to become a service provider. Your Azure Marketplace account must be an Azure China account that is operated by 21Vianet, and you must register on the China version of Azure.

For legal reasons, only organizations that own a physical entity within China, such as a company or branch company, can register to become service providers on the Azure Marketplace.

An Azure account name is not required during the registration process, but we recommend that you apply for an Azure account before you register for the Azure Marketplace. If you have not applied for an account, you will be unable to sign in and publish images immediately, even if you have registered.

Register for an Azure account

Register Azure account here Microsoft Azure - Intelligent Security Trusted Hybrid Global Azure Platform (

What is Azure Marketplace?

Azure Marketplace is an online app and service marketplace through which startups and independent software vendors (ISVs) can provide solutions to Azure customers.

What are the advantages of Azure Marketplace?

The Azure Marketplace and Azure partner ecosystem form a unified platform through which you can deliver better service to your customers and partners. With just a few clicks, you can improve your existing experience and make it even easier to search for, purchase, and deploy a wide range of apps and services.

What types of products are available on Azure Marketplace?

Azure Marketplace currently provides virtual machines (VM), Resource Manager templates, and a custom services and solution center.

If I didn't enter all information the first time that I filled out a registration application (for example, the non-required items weren’t filled in), can I review the information via the ISV?

When you apply to register, we recommend that you fill in the non-required items such as “products,” “marketplace,” and “services.” Otherwise, your application may take longer or may fail the review process.

How to bind the service provider account in the Azure market with the Azure account?

See the Bind the publisher account in the Azure market with the Azure account.

I have an Azure super account and an ordinary account. If I registered with the Azure super account, can I publish with the ordinary account?

Service provider accounts in the Azure Marketplace can be bound to multiple Azure accounts. If the account is already bound to the Azure Marketplace service provider account, you can use it to publish images.

When an ISV registers for the Azure Marketplace, is the product authorization document a software copyright notice or a third-party usage license?

You can use either a software copyright notice or a third-party usage license.

What materials do I need to prepare to register to become an Azure Marketplace service provider?

See the Guide to publishing VM images on Azure Marketplace.

How can an ISV view the progress of their Azure Marketplace account registration?

Account applications and image publication are carried out entirely online, so users will usually receive a review outcome email within three working days of applying. If more time has passed and you still have not received the email, please submit feedback here and support staff will follow up.

I have lost the password for my original Azure account. How can I bind a new account?

Please follow the password recovery procedure on the sign-in page. If your account is not a super account, you can ask the super account administrator to reset your password.If you forgot a super account or you want to use a new account, contact 21Vianet customer service.

Do customers need to sign an offline contract with an ISV to deploy or purchase the ISV’s images?

The Azure Marketplace uses a bring-your-own-license (BYOL) model. This model allows customers and their ISVs to discuss offline whether to sign an offline contract and decide on the method of payment, while the ISV’s “Image End User Agreement” will stipulate the rights and obligations of both parties.

Are an ISV’s image prices displayed on Azure Marketplace?

It is up to ISVs to decide whether to show prices on their product pages on Azure Marketplace.

Is prepayment required for enterprise accounts?How do you deal with payment for software, images, and VM deployment?

For an enterprise account, you can either prepay or use the balance from your 1 RMB trial account.However, this account can be used only to pay VM deployment fees. It cannot be used to pay for the cost of the actual software or image.

If I subsequently need to do testing and use compute resources, will this be paid using a post-payment model?

Please refer to the method of Azure payment Microsoft Azure - Intelligent Security Trusted Hybrid Global Azure Platform (

Is there a fee for registering on Azure Marketplace?

We do not charge any fees for ISVs to register and publish images on Azure Marketplace.

Can you bring SaaS services online on Azure Marketplace?

Azure Marketplace doesn’t currently support SaaS services.

Create, test, and publish images

You can create images and publish official reference documents for images.

  1. There are two ways to create images, but we usually recommend creating them on Azure unless you need to customize the operating system.
  2. If you are creating an Azure Resource Manager template, we recommend that you test it on Azure first by using PowerShell or the Azure CLI tool, and then publish the Resource Manager file on the Azure Marketplace. This approach makes it easier to test the Resource Manager template and fix any errors. We also recommend that you use this method if you are creating single-machine images locally. You can download the PowerShell and Azure CLI tools by going to Azure command line tools
  3. You can view details in the Azure portal or Azure Account Subscription Management.

Whether you are performing an ISV registration process, an image publication process, or an image deployment process, you can usually complete the entire process online.


If you have any questions about this documentation, please submit user feedback in the Azure Marketplace.