Azure China Marketplace Participation Policy

This marketplace participation policy analysis is applicable to all service providers and products in the Azure China Marketplace. These policies are a supplement to the terms and conditions of the Azure China Service Provider Agreement. Service providers that participate in the Azure China Marketplace must abide by the regulations in this document and/or the policies referred to at all times. If any service provider fails to comply with any terms or conditions at any time, 21Vianet has the right to remove the service provider’s products from the Azure China Marketplace and the Azure portal (hereinafter “Azure Marketplace” or “the marketplace”). We have the right to update this document from time to time.

Article 1: Basic standards.

  1. Software and services that are provided on the Azure Marketplace must comply with at least one of the following standards:
    • Run on the Microsoft Azure platform that is operated by 21Vianet: The main functions of the software or service must run on Microsoft Azure.
    • Can be configured onto the Microsoft Azure platform that is operated by 21Vianet: The service provider must explain how to configure the software or service onto Microsoft Azure in its product listing information.
    • Integrate or extend a Microsoft Azure service that is operated by 21Vianet: The service provider’s product listing information must explain which Azure service it integrates or extends, and the method of integration or extension.
  2. The service provider must be located in China and supported by the Azure Marketplace.
  3. The service provider must provide all its product within China with the support of the Azure Marketplace.
  4. The service provider must maintain a good financial situation.
  5. The service provider’s products on the Azure Marketplace must be versions that are officially online or online within a specific scope.
  6. Products on the Azure Marketplace may not use or depend on any products or elements for which technical support is no longer provided or that cannot be obtained through commercial channels.
  7. The service provider must provide detailed technical documentation that explains how to use its products on the Azure Marketplace, and it must provide such documents or links to such documents in the product listing information for each product.
  8. The service provider must declare the products it offers on the Azure Marketplace on its public website and provide page links for its products on
  9. The service provider must divide all its products into one or multiple categories, based on the categories specified by 21Vianet (including the categories described in Article 4). 21Vianet reserves the right to reassign any product to a different category if it believes the category selected by the service provider to be incorrect.

Article 2: Product publication.

  1. The service provider must publish at least one product within 60 days of signing the Azure Marketplace Service Agreement. Otherwise, the service provider’s credentials might become invalid.
  2. The service provider must comply with the provisions of the Marketplace Publication Technical Guidelines and the Azure Marketplace Technical Requirements for Beginners that may be further specified by the publication portal. See the documentation and help section of the Azure Marketplace Registration Platform and the Azure Marketplace Image Publication Platform.

Article 3: Product listing.

  1. The service provider must provide detailed product information on its product listing page. This information must be accurate and up to date, and it should include the following items (if applicable):
    • Product description
    • Lowest price
    • SKU (stock keeping unit)
    • Value proposition
    • Recommended price
    • Detailed SKU information
    • Detailed value proposition
    • Features: explanations of 3–5 features of the relevant product
    • Profits: 3–5 financial results obtained by using features of the product
    • Pricing models
    • The Marketplace currently accepts only free and bring-your-own-license (BYOL) SKUs. The product must be compatible with the pricing models (see Article 5) that are supported by the Azure Marketplace.
    • Link to customer support details
    • The service provider must provide customers with support to a reasonable commercial standard for products that are published on the Azure Marketplace. The costs of this support might be included in the relevant fees for using the product or in a support service fee that must be purchased separately. (Note: The Marketplace does not provide any payment collection channels. The service provider and the customer should reach separate agreements for the relevant commercial licenses and/or customer support purchases and associated license agreements.) .
    • Provision of resources
    • The term “resources” includes but is not limited to demo videos, screenshots, whitepapers, case studies, certificates, and detailed technical documentation on how to use the service provider’s products on Microsoft Azure.
    • Customer refund policy
    • Terms of use
    • Privacy protection policy
  2. The service provider must not redirect Azure customers from its product listing page to any software or services not provided on the Azure Marketplace, or tout such software or services for sale to Azure customers. This restriction does not apply to the service provider’s sale of support services outside the Azure Marketplace.
  3. The service provider must not use the Azure Marketplace to publicize the availability of its products on other cloud service platforms.
  4. 21Vianet reserves the right to edit and revise product listing pages to ensure quality. If 21Vianet makes any changes to the details of any listing page, 21Vianet must notify the service provider before its product listing page is published on the Azure Marketplace.

Article 4: Product category definitions.

Virtual machine (VM) image

A virtual machine image that has been preconfigured with an operating system and one or more apps installed. The VM image may contain one or more VM images bundled with an Azure Resource Manager template.

VM images (hereinafter “images”) provide the information that is needed to create and configure virtual machines within Azure VM services. An image is composed of an operating system virtual hard disk (VHD) and zero or multiple data disk VHDs. Customers can use a single image to configure any number of VMs.

Custom service (solutions)

A set of Azure-based software or hardware and software solutions that address a certain type of IT issue that is prevalent in a particular industry. It is provided to business analysts, development, operations and maintenance personnel, or IT specialists, for reference and consultation purposes. Users can contact the service provider to request a custom service that is tailored to their individual scenario and requirements.

Resource Manager templates

Azure Resource Manager templates can refer to several different products, including products published by other service providers, and enable Azure customers to coordinate and configure one or multiple products on a one-time basis.

Resource Manager templates” can refer to one or multiple products and include the data structure for the metadata (including the relevant listing information) for the products. Marketplace services use Resource Manager templates to display and enable customers to configure certain types of products. Service providers can publish Resource Manager templates that refer to multiple products (including products published by other service providers) in the Marketplace.

Article 5: Pricing models

The following table lists the pricing models that are currently supported by the Azure Marketplace. A product can include a variety of SKUs that use different pricing models.

Pricing Model Explanation Applicability
Free Free SKUs. Customers are not required to pay any fees to Azure Marketplace to use the product. The price of a free SKU cannot be set to any amount other than zero. Virtual machine image
Custom service
Resource Manager templates
Bring-your-own-license (BYOL) Bring-your-own-license (BYOL) SKUs. Customers have the right to view or use the product outside the Azure Marketplace, and they are not required to pay any fees to Azure Marketplace to use the product. Virtual machine image
Resource Manager templates

The Marketplace does not currently provide a function that allows a service provider to change the usage fees for any product that has already been published. Until this function has been added to the Marketplace, if the service provider wants to change the usage fees for a particular product, the service provider should take the product listing down in accordance with the requirements of this document and the Azure Marketplace Service Agreement, and then publish a new product that includes the new usage fees.

Article 6: Suspending and removing product listings.

  1. 21Vianet reserves the right to suspend the provision of any product or remove any product from the Azure Marketplace for any reason. 21Vianet may remove a product listing for reasons that include, but are not limited to:
    • The product has not been ordered by any customers for six months or longer.
    • The product has consistently received poor feedback from customers.
    • The product has consistently been subject to a large amount of support requests.
    • The service provider has not complied with the terms and conditions of the Azure Marketplace Service Agreement, or with the provisions of the Marketplace Publication Technical Guidelines or this document.
    • The product includes content that is untrue, illegal, inaccurate, or incomplete or that is obscene, pornographic, violent, frightening, immoral, deceptive, slanderous or threatening, or that includes gambling, harassment, or murder.
    • The product includes malicious computer code or viruses, or might disrupt or attempt to disrupt the normal operation of the Marketplace platform, other service providers’ images, or any functions thereof.
    • The product might infringe the legitimate rights of another party, including but not limited to intellectual property rights.
    • The product might violate any applicable laws or regulations.
  2. The service provider may take down a product listing after giving 30 days’ notice. After a particular product listing has been taken down, the service provider must continue to provide services to the existing customers for a period of 90 days or until the expiration date that was acknowledged by the customer at the time of purchase (whichever is longer). After any other category of product listing is taken down, the delisting of the product applies only to potential customers, and existing customers may continue to use the product within the same scope as before the delisting. 21Vianet will remove the product listing within 30 days of receiving the takedown notice, and it will no longer offer the product to new subscribers.