Configure virtual machine offer listing details

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On the Offer listing page (select from the left-nav menu in Partner Center), you define the offer details such as offer name, description, links, and support contacts.

Offer listing content is not required to be in English as long as the offer description begins with the phrase "This application is available only in [non-English language]." You can also link to a site that offers content in a language other than the one that's used in the offer listing content.

Marketplace details

Name

The name entered here should be descriptive because it will be the title of your offer listing. This field is autofilled with the name that you entered in the Offer alias box when you created the offer. The name:

  • Can include trademark and copyright symbols.
  • Must be 200 characters or less.
  • Can't include emojis.

Search results summary

Provide a brief summary of the purpose or function of your offer to display on your offer's search results page in Azure Marketplace.

Short description

Provide a short description of your offer to display on your offer's details page in Azure Marketplace.

Description

Provide a thorough Description of your offer to display to customers in the Azure Marketplace listing overview.

Consider including the following items in your description:

  • Description of the offer
  • The type of user who benefits from the offer
  • The customer needs or issues that the offer addresses
  • Category and/or industry associations selected within the Properties tab
  • In-app purchase opportunities
  • Any required disclosures

Here are some tips for writing an informative and impactful description:

  • Clearly describe the value of your offer in the first few sentences. Keep in mind that the first few sentences might be displayed in search results.
  • Focus on the value your offer provides. Don't rely on features and functionality to sell your product.
  • Use industry-specific vocabulary and language that describes the benefits of your offer.
  • Use HTML tags to format your description so it's more engaging. For a list of allowed tags, see Supported HTML tags.

Enter the web address (URL) of your organization's privacy policy. Ensure your offer complies with privacy laws and regulations. You must also post a valid privacy policy on your website.

Provide additional product related links and support links for your offer.

Optionally, provide supplemental online documents about your offer. To add a link, select + Add a link and complete the following fields for each link you add:

  • Name: Customers will see this name as a link on the details page.
  • Link: Enter a web address that lets customers view your online document.

Provide the support website(s) where customers can reach your support team.

  • Azure Global support website (specific for Azure Global customers)
  • Azure Government support website (specific for Azure Government customers)

Contact information

Provide the following contact information.

Partner support contact

Provide the Name, Email, and Phone for Microsoft partners to use when your customers open a support ticket. This information isn't listed on Azure Marketplace.

Engineering contact

Provide the Name, Email, and Phone for Microsoft to use when there are issues with your offer, including issues with certification. This information isn't listed on Azure Marketplace.

Marketplace media

Provide logos, screenshots, and videos to use with your offer. These will appear on the search results and detail pages in the Azure Marketplace. All images must be in PNG format. Blurry images will cause your submission to be rejected.

Important

When creating media for your offer, make sure that the assets you create are welcoming and inclusive for all. To learn more about how to create accessible media, see Create accessible media.

Note

If you have an issue uploading files, ensure that your local network doesn't block the https://upload.xboxlive.com service that's used by Partner Center.

Logos

Provide a PNG file for the Large size logo. Partner Center will use this to create a Small and a Medium logo. You can optionally replace these with different images later. These logos are used in different places in the listing:

  • Large (from 216 x 216 to 350 x 350 px, required) - Appears on your offer details page in Azure Marketplace
  • Medium (90 x 90 px, optional) - Appears when you create a new resource in the Azure portal
  • Small (48 x 48 px, optional) - Appears in the search results of Azure Marketplace

Follow these guidelines for your logos:

  • The Azure design has a simple color palette. Limit the number of primary and secondary colors on your logo.
  • The theme colors of the portal are white and black. Don't use these colors as the background color for your logo. Use a color that makes your logo prominent in the portal. We recommend simple primary colors.
  • If you use a transparent background, make sure that the logo and text aren't white, black, or blue.
  • The look and feel of your logo should be flat and avoid gradients in the logo or background. Don't place text on the logo, not even your company or brand name.
  • Make sure the logo isn't stretched.

Screenshots

Optionally, add up to five screenshots that show how your offer works. Incorporate key search words in the file names. Each screenshot must be 1280 x 720 pixels in size and in PNG format. Each screenshot must include a caption. Add a caption by selecting the pencil icon that appears after uploading an image.

Videos

Add up to five videos that demonstrate your offer. The videos should be hosted on an external video service (YouTube or Vimeo only). Enter each video's Name, Link, and a Thumbnail of the video as a 1280 x 720 pixel PNG image.

For additional marketplace listing resources, see Best practices for marketplace offer listings.

Select Save draft before continuing to the next tab in the left-nav menu, Preview audience.

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