Azure Marketplace listing guidelines
This article explains the requirements and guidelines for listing new offers and services on Azure Marketplace. All offers must meet the listing requirements described in this article. Use the links on the right to navigate to additional requirements and checklists for specific offer types.
Listing requirements for most offers
No. | Listing element | Base requirement | Optimal requirement |
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1 | Offer title | Briefly describes the solution offering. Matches the online promotion of the solution on the partner's website. | Contains key search words. |
2 | Logo | The logo displays correctly. | The logo displays correctly. |
3 | Offer description |
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4 | Categories and industries |
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5 | Images |
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The solution offering is easily understood at a glance. |
6 | Videos |
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7 | List status (listing options) |
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Customer can readily understand what the next steps are:
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8 | Solution pricing | Must have solution pricing tab/details, and pricing must be in the local currency of the partner solution offering. | Multiple billing options should be available with tier pricing to give customer options. |
9 | Learn more | Links at the bottom (under the description, not Azure Marketplace links on the left) lead to more information about the solution and are publicly available and displaying correctly. | Links to specific items (for example, spec pages on the partner site) and not just the partner home page. |
10 | Solution support and help | Provide at least one of the following: - Telephone numbers [1] - Email support [2] |
- All support methods are listed. - Paid support is offered free during the Trial or Test Drive period. |
11 | Legal | Policies or terms are available via a public URL. |
[1] Doesn't apply to Consulting service and Power BI app offers
[2] Doesn't apply to Consulting service offers
Listing requirements for Consulting service offers
No. | Listing element | Base requirement | Optimal requirement |
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1 | Offer title | Must clearly list the service type and duration in the format Name: Duration Type (for example, "Offer Engagement: 1-Week Proof-of-Concept"). |
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2 | Offer description |
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3 | Markdown formatting | All offers must use Markdown formatting so that the offer renders properly when it's converted to HTML. | |
4 | Categories and industries | Categories are not relevant. | |
5 | List status (Listing option) | Automatically listed as Contact Me. | |
6 | Solution support and help | Support and help are not required. | |
7 | Privacy policy and terms of use available | Policies or terms are not required. | |
8 | Service types | Ensure that the service type matches the title. | |
9 | Competencies | Must have competency in at least one of the following:
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10 | Products | Must be Azure products. | |
11 | Country/region | Ensure that the country/region matches the selected currency. | |
12 | Learn more |
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Next steps
Learn about the various offer types in Azure Marketplace: