Plan a consulting service offer

This article introduces the different options and requirements for publishing a consulting service offer to the commercial marketplace. Read this article to prepare your offer for publishing using Partner Center.

What's a consulting service?

Consulting services are virtual or in-person customer engagements that support and extend the customers' use of Azure products. With a consulting service, customers can assess, evaluate, and deploy solutions that further their business goals. You choose the scope, duration, and pricing structure (fixed-price or free) of your service.

Consulting service offers are published as Contact me listings. This means that customers will contact you directly from the information you provide in your listing. While Azure hosts the listing in the commercial marketplace, you manage all interactions with customers. You're responsible for fulfilling the service, billing, invoicing, and collecting from the customer.

Eligibility requirements

To demonstrate to customers your expertise in a field, you must meet a set of eligibility requirements before publishing a consulting service offer. The requirements depend on the product at the core of your offer. The complete list of eligibility requirements for each primary product is in the certification policies for consulting services .

Service type and duration

The commercial marketplace supports five types of consulting service:

• Assessment: an evaluation of a customer's environment to determine the applicability of a solution and to estimate the cost and timeline of its implementation.
• Briefing: an introduction to a solution or a service using frameworks, demos, and customer examples.
• Implementation: a complete installation that results in a fully working solution.
• Proof of concept: a limited-scope implementation to determine whether a solution meets the customer's requirements.
• Workshop: an interactive engagement conducted on the customer's premises. It can involve training, briefings, assessments, or demos built on the customer's data or environment.

Your service should have a predetermined duration of up to 12 months. The service duration must be explicitly defined in the offer listing.

Offer listing details

When you create your consulting service offer in Partner Center, you'll enter text, images, documents, and other offer details. This is what customers will see when they discover your offer in AppSource or Azure Marketplace. See the following example:

Call-out descriptions

1. Logo
2. Service type
3. Competencies
4. Solution areas (Azure Marketplace) / Products (AppSource)
5. Industries
6. Country/region
7. Offer name
8. Search result summary
9. Description
10. Promotional media
11. Supporting documents

To help create your offer more easily, prepare some of these items ahead of time. The following items are required unless otherwise noted.

Name: This name will appear as the title of your offer listing in the commercial marketplace. The name may be trademarked. It can't contain emojis (unless they're the trademark and copyright symbols) and must be limited to 200 characters. The name must include the duration and service type of the offer to maximize search engine optimization (SEO). The required format is Name: Duration + type. Don't include your company name unless it's also the product name. Here are some examples:

Don't say	Say
Getting Started with Azure IoT in Manufacturing	Manufacturing IoT: 2-Day Assessment
Workshop on Smart Toasters	Smart Toasters: 1-Week Workshop
SQL Server Migration PoC by Contoso	SQL Migration: 3-Wk Proof of Concept

Search results summary: Describe the purpose or goal of your offer in 200 characters or less. This summary is used in the commercial marketplace listing search results. It shouldn't be identical to the title. Consider including your top SEO keywords.

Description: This description will be displayed in the commercial marketplace listing. Consider including a value proposition, key benefits, intended user base, and any category or industry associations.

When writing the description, follow these criteria, according to your service type:

Service type	Description requirements
Assessment	Include a detailed agenda for assessments longer than a day, and articulate what deliverable the customer can expect.
Briefing	Explain what deliverable the customer can expect.
Implementation	Include a detailed agenda for implementations longer than a day, and describe what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement.
Proof of concept	Describe what engineering changes, technical artifacts, or other artifacts a customer can expect as outcomes of the engagement.
Workshop	Include a detailed daily, weekly, or monthly agenda depending on the duration of your offer. Articulate the learning goals or other deliverables of your workshop.

Here are some tips for writing your description:

• Clearly describe the value of your offer in the first few sentences, including:
  • The type of user who benefits from the offer.
  • Customer needs or issues that the offer addresses.
• Remember that the first few sentences might be displayed in search results.
• If the price of your offer is estimated, explain what variables will determine the final price.
• Use industry-specific vocabulary.
• Provide contact channels for customers who are interested in your solution and intend to contact your organization.(This is very important for customers to know the details of your product)

You can use HTML tags to format your description. You can enter up to 5,000 characters of text in this box, including HTML tags and spaces. For information about HTML formatting, see HTML tags supported in the commercial marketplace offer descriptions.

Search keywords (optional): Provide up to three search keywords that customers can use to find your offer in the online stores. You don't need to include the offer Name and Description.

Duration: your consulting service offer must have a predetermined duration of up to 12 months.

Contact information: in Partner Center, you'll be asked to provide name, email address, and phone number of two people in your company (you can be one of the two contacts). We'll use this information to communicate with you about your offer.

Supporting documents: upload at least one and up to three customer-facing PDF documents that provide information about your offer. For example, they could be white papers or brochures.

Marketplace media - logos: Provide a PNG file for the large-size logo. Partner Center will use it to create a small logo. You can optionally replace the small logo with a different image later.

• Large (from 216x216 to 350x350 pixels, required)
• Small (48x48 pixels, optional)

The large logo appears on your offer listing page in Azure Marketplace or AppSource. The small logo appears in Azure Marketplace search results or on the AppSource main page and search results page.

Follow these guidelines for your logos:

• Make sure the image isn't blurry or stretched.
• The Azure design has a simple color palette. Limit the number of primary and secondary colors on your logo.
• If you use a transparent background, make sure that the logo and text aren't white, black, or blue.
• Avoid gradients in the logo or background. Don't place text on the logo, not even your company or brand name.

Marketplace media - promotional images: Add at least one and up to five images that highlight your service's value proposition, differentiation, and customer success. This could include snapshots from a slide deck, fact sheet, case study, or marketing one-pager summarizing your service. All images must be 1280x720 pixels in size and in PNG format.

Marketplace media - videos (optional): you can add up to four videos that demonstrate your offer. The videos must be hosted on YouTube or Vimeo and have a thumbnail (1280x720 pixel PNG file).

Next steps

• Create a consulting service offer in the commercial marketplace
• Offer listing best practices