Marketplace categories and industries

  • Article

This article discusses and lists the categories and industries available to choose from when creating an offer in Partner Center for our two different online stores: Microsoft AppSource or Azure Marketplace.

Note

Currently, the Microsoft AppSource is not available on Azure China cloud.

Category and industry listings by offer type

Your offer will be published to Azure Marketplace only, following are the categories and industries applicable to each online store, by offer:

Offer type Categories for Azure Marketplace
Azure Application ✔
Azure Virtual Machine ✔
Consulting Service ✔

Categories

Categories in Azure Marketplace target IT professionals and developers.

Select categories and subcategories that best align with the value proposition of your listing. You can select:

  • A maximum of two categories, including a primary and a secondary (optional) category.
  • A maximum of two subcategories for each primary and/or secondary category. If no subcategory is selected, your offer will be discoverable in the selected category only. Select a subcategory to make your offer discoverable within a smaller subset.
Azure Marketplace
Analytics
  • Data Insights
  • Data Analytics
  • Big Data
  • Predictive Analytics
  • Real-time/Streaming Analytics
AI + Machine Learning
  • Bot Service
  • Cognitive Services
  • ML Service
  • Automated ML
  • Business/Robotic Process Automation
  • Data Labeling
  • Data Preparation
  • Knowledge Mining
  • ML Operations
Blockchain
  • App Accelerators
  • Single-node Ledger
  • Multi-node Ledger
  • Tools
Compute
  • Application Infrastructure
  • Operating Systems
  • Cache
Containers
  • Kubernetes Apps
Databases
  • NoSQL Databases
  • Relational Databases
  • Ledger/Blockchain Databases
  • Data Lakes
  • Data Warehouse
Developer Tools
  • Tools
  • Scripts
  • Developer Service
DevOps
Integration
  • Messaging
IT and Management Tools
  • Management Solutions
  • Business Applications
Identity
  • Access Management
Internet of Things
  • IoT Connectivity
  • IoT Core Services
  • IoT Edge Modules
  • IoT Solutions
  • Data Analytics and Visualization
Media
  • Media Services
  • Content Protection
  • Live and On-Demand Streaming
Monitoring and Diagnostics
Migration
  • Data Migration
Mixed Reality
    Networking
    • Appliance Managers
    • Connectivity
    • Firewalls
    • Load Balancers
    Security
    • Identity and Access Management
    • Threat Protection
    • Information Protection
    Storage
    • Backup and Recovery
    • Enterprise Hybrid Storage
    • File Sharing
    • Data Lifecycle Management
    Web
    • Blogs and CMSs
    • Starter Web Apps
    • E-commerce
    • Web App Frameworks
    • Web Apps

    Industries

    Industry selection applies only for Consulting Services published in Azure Marketplace. Select industries and/or verticals if your offer addresses industry-specific needs, calling out industry-specific capabilities in your offer description. You can select up to two industries and two verticals per industry.

    Note

    For consulting service offers in Azure Marketplace, there are no industry verticals.

    Industries Verticals
    Automotive n/a
    Financial Services Banking
    Insurance
    Capital Markets
    Government Civilian Government
    Public Safety and Justice
    Defense and Intelligence n/a
    Healthcare Health Payor
    Health Provider
    Life Sciences
    Education Higher Education
    Primary and Secondary Edu/K-12
    Libraries and Museums
    Nonprofit and IGO n/a
    Manufacturing Process Manufacturing
    Discrete Manufacturing
    Energy n/a
    Retail Retail
    Customer Goods
    Media and Communications Media and Entertainment
    Telecommunications
    Professional Services Partner Professional Services
    Legal
    Architecture and Construction
    Real Estate
    Distribution Wholesale
    Parcel and Package Shipping
    Hospitality and Travel Travel & Transportation
    Hotels and Leisure
    Restaurants and Food Services

    Next steps